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December 2019

CONTENT

BREAKING NEWS
New Commission to take urgent action on climate protection


NEWS FROM LANDBELL GROUP
New website for Landbell Group white paper
Landbell packaging scheme to meet increased recycling targets in Germany
ERP Ireland wins awards for communications campaigns

WHO'S WHO AT LANDBELL GROUP
Interview with Raffaela David, Head of Marketing & PR

TAKE-BACK
WEEE Open Scope: Overview of national implementation and practical challenges
Focus on… Colombia
German government agrees ban on plastic bags
New obligation of proof of testing required for lithium batteries  

CIRCULAR ECONOMY
Increasing recycling rates for beverage cans and cartons
Munich to become “zero waste city”

CHEMICAL CONTROL
Titanium dioxide classification hits rare obstacle at European Council
ECHA starts compliance checks on substances of concern in REACH dossiers
New substances proposed for CoRAP

SOFTWARE AND TECH
New research project to develop Automatic Waste Collecting & Pre-Sorting System

NEW STUDIES AND REPORTS
Europeans willing to pay more for less plastic packaging

INNOVATIONS AND FORERUNNERS
Interview with Noelia Marquéz and Patricia Aymà, co-founders and CEO and CTO of VEnvirotech, the 2019 Green Alley Award finalist.
Interview with Alexander Cotte, founder LivingPackets, the 2019 Green Alley Award finalist.

EVENTS


New Commission to take urgent action on climate protection

With a month's delay, the new European Commission has finally taken office on 1 December. One of the most important projects of the new legislative period is the “Green Deal”, which aims to make Europe the first continent to become climate-neutral by 2050. According to the new Commission President Ursula von der Leyen, the plan will be presented on 11 December and contain concrete measures for the next five years.

One focus of the “Green Deal” is going to be the circular economy. It is set to contain a new action plan that is considerably more ambitious in scope than its predecessor from the previous legislative period. Possible measures include a revision of the eco-design provisions or a strengthening of the circular economy in sectors such as the textile or the construction industry. However, measures such as those recently proposed by the Council of the European Union could also be included. Among other things, the Council has called on the European Commission to strengthen the principle of extended producer responsibility and to swiftly implement the revision of the Battery Directive.

The new European Commission consisting of Ursula von der Leyen and her 26-member cabinet was officially confirmed by the European Parliament on 27 November.



New website for Landbell Group white paper

Landbell Group has set up a new website for its recently published white paper on the circular economy. Like the paper, the website presents the achievements made so far, points out the challenges ahead, and provides some policy recommendations which would enable all parties to contribute to the transition to the circular economy in the most effective way.

The Landbell Group white paper is entitled “Innovative and sustainable: Transitioning Europe towards a circular economy” and was published in September (see article here). It can be downloaded from the website linked below.

LINK website

Landbell packaging scheme to meet increased recycling targets in Germany

Landbell Group's German packaging scheme, Landbell, will meet the requirements of the new Packaging Law in Germany. The recycling quotas will be reached for all materials despite significantly higher requirements. Landbell had already taken the appropriate precautions for this shortly after publication of the new regulations.

“For us, compliance with legal requirements and the fulfilment of contractual obligations towards our customers form the basis of our business. A business model that takes into account the deliberate violation of quotas is completely unacceptable for us,” says Jan-Patrick Schulz, CEO of Landbell Group. “Even though the increased quotas of the Packaging Law pose a major challenge for all actors concerned, there was time to prepare. Landbell set the necessary course in good time and also took into account the usual changes in quantities and material flows on the customer side in its careful planning.” The fact that Landbell Group is debt-free, has a very good equity ratio and a long-term, sustainable business model also gives the company the resilience and durability to respond to change.

Against the background of the new Packaging Act, manufacturers and distributors of packaging that are required to join a take-back scheme are strongly recommended to select their partner carefully to ensure conformity with the legal framework, and thus meet both their social responsibility and customer expectations.

For more information on the German Packaging Law, please contact us

ERP Ireland wins awards for communications campaigns

In the last two months, Landbell Group company ERP Ireland has won two awards for its communications and awareness-raising work.

In October, ERP Ireland won the ‘Excellence in CSR Communication’ for its ‘Batteries for Barretstown’ campaign at the Chambers Ireland CSR Awards 2019. ERP Ireland and Barretstown partnered together to create the ‘Batteries for Barretstown’ programme to educate people about the importance of battery recycling and to increase the number of batteries recycled through ERP Ireland’s collection points. The initiative also raises much-needed funds for Barretstown, a children’s charity which offers free, specially designed camps and programmes for children living with serious illness.

In November, ERP Ireland enjoyed further success at the Pakman Awards 2019, where its partner, Castletroy College, took home the Battery Champion and Environmental Education & Awareness Initiative awards. ERP Ireland collaborated with Castletroy College on an educational project, E-Mining@School – a teacher-led initiative that develops high-quality educational materials to raise awareness and engage secondary school students about the importance of recycling e-waste.

Commenting on these achievements, Martin Tobin, CEO ERP Ireland, said: “These awards are testament to the great work we do here in Ireland to develop and implement initiatives that are innovative, meaningful and, ultimately, help us to reach our targets. I am very proud of my team.”


Interview with Raffaela David, Head of Marketing & PR

What is your job at Landbell Group?
As Head of Marketing & PR, I am responsible for all communication activities by Landbell Group. Our goal is to strengthen the brand and its positioning, and to make it more tangible, both inside and outside the company. For this purpose, we develop communication concepts with different focal points. The digital presence of Landbell Group is, of course, important – including our website and newsletter, and also LinkedIn – to name but a few examples. So are more classic means of communication – and events – to support our sales teams. A highlight for us is clearly Europe's first start-up prize for the circular economy, the Green Alley Award, which we present once a year – as we have done for the last six years now.

What are your most important tasks and challenges?
We are a global provider of environmental and chemical compliance, so we do not market material products that people can see and “grab”. The task for us is to present our brand and its service portfolio in an easy-to-understand way for people and to make their relevance clear for companies. Today, it is more important than ever to communicate clear messages with value. In our everyday lives, we’re bombarded with an enormous variety of topics, products, services and channels. So the challenge is: how do we manage to reach out to people and really grab their attention? This applies to both external and internal communication.

How did you come to work for Landbell Group?
I’ve always been interested in the “magic triangle” of marketing, service and innovation and have always worked in the marketing of service companies with a high degree of originality and appeal – for the market and/or for me! I worked in B2C markets before moving into B2B and, then most recently, the area of professional services with Landbell Group. For me, working in this international team – we have over 300 employees from 32 nations – is an absolute strength. With our takeback schemes in 15 countries, and the related consulting services, we are also pursuing the goal of accelerating the transition to a circular economy – new territory not just for me, but also for many companies.

What do you do for the environment in your private life?
Waste separation was a matter of course for me even before I joined Landbell Group. But now I am increasingly becoming an 'ambassador' and take every opportunity to help people understand how important this is. Although I live in a big city, we all follow the mantra “gift instead of throw away” and use our bicycles instead of the car. This outlook is now changing my attitudes as a consumer, i.e. I ask myself whether I really need something or not, should I stop buying this completely or is this something that it would be nice to “upcycle"?


WEEE Open Scope: Overview of national implementation and practical challenges

The “open scope” of the Waste Electrical and Electronic Equipment (WEEE) Directive has been in force for over a year. Landbell Group took the opportunity of the first anniversary to examine how the directive has been implemented in the individual member states and what new challenges it poses, especially for producers. Sabrina Zanin, Global Key Account Manager at Landbell Group, presented the key findings of the survey at the recent E-Waste World Conference in Frankfurt.

The national implementations of the European requirements differ mainly with regard to the respective date of entry into force and the subcategories, which can be defined in addition to the six main categories. There are deviations in Bulgaria, Hungary, Norway, Poland and Slovenia, among others, where the new scope of application has been in force since 1 January 2018 instead of 1 August 2018. The United Kingdom, on the other hand, only implemented the requirements at the beginning of this year.

For manufacturers, “open scope” brings some changes, for example, in reporting. Some of a manufacturer's products, which were previously exempt, may now be considered “in scope”. All manufacturers, especially those who have not yet dealt with the requirements, should carefully examine whether any of their products are affected by the new scope.

The new requirements of the WEEE Directive: Summary for producers
For more information and support on the WEEE open scope, please contact us

Focus on… Colombia

Colombia, which has introduced legislation for batteries, packaging and waste electrical and electronic equipment (WEEE), is leading the way in terms of extended producer responsibility (EPR) in Latin America. It is one of the countries that has made the most progress with EPR on the South American continent.

For all three waste streams, the compliance option consists of a management plan, which must be presented to the Ministry of Environment, which will then review and approve the plan (or delegate these tasks to another organisation). Each of the laws specifies how the plan should be constructed and sets out other provisions that the producer must comply with.

Every producer who wants to sell their products in Colombia must do so either through an authorized representative or by establishing a branch office in the country. But, despite the fact that the legislation is advanced, some details still need to be properly defined, such as the categories into which WEEE is divided. This and other specifications are already being discussed by the policy makers.